Hello everyone. I wanted to start by saying thanks for taking the time out to read this. Sometimes 140 characters is not enough to give people a sense of who you really are.
Who am I? My name is Matthew Cherry. I just turned 28 and I am a director. I grew up in Chicago, Illinois.
I attend The University Of Akron on a full football scholarship and graduated with a double major in Radio/TV Broadcast and Media Production and a minor in Marketing.
I was not drafted but signed as a free agent out of college with the Jacksonville Jaguars. I played in the NFL for my first 3 years out of college with the Jacksonville Jaguars, Cincinnati Bengals, Carolina Panthers and Baltimore Ravens.
I moved to LA and worked in production on many commercials, music videos and some TV shows such as Girlfriends, The Game, Heroes and Accidentally On Purpose. I thought about becoming an AD (Assistant Director) but my mentor on Girlfriends 2nd AD Heid McGowan told me that I'd make a great director and I haven't looked back.
A lot times in life we're scared to pursue what we want to do because we feel like we don't know enough. Truth is. the people doing the job you want half the time don't know what they are doing either so you might as well take your shot too. I highly recommend learning your craft before taking that leap of faith first though. I have directed several music videos (Jazmine Sullivan, Terry Dexter, Common, Kindred The Family Soul).
I am best know for my work on The Game and the Change The Game Campaign. Back when The Game was on the brink of cancellation. I took the intitiative to try to save the show I worked on. I got the cast together and we started an unprecedented viral marketing campaign to raise awareness about the show. The show ended up being cancelled but it was to no fault of our own. I am proud to say that millions of more people now know about The Game moreso than they did when it aired as original episodes on The CW.
A lot of people ask me how I got the name Director Cherry on twitter. Initially my name was @MacCherry because MAC is my intials and nickname but when my Kindred The Family Soul music video for House of Love premiered on VH1 Soul instead of putting my credit as Director: Matthew Cherry they only put Director: Cherry. My mom called me when she seen it and asked who the hell is Director Cherry and the name has stuck ever since.
I plan on doing more work in TV and I plan on expanding into feature film directing as well.
Thanks for taking the time to get to know me a little bit better. I am still very much up and coming but I plan on making my mark in this industry in a very major way next year. Follow me on my journey